About Me
“Wait...That’s not supposed to be like that.”
That’s what I want viewers and consumers to think about any project I work on. That rift in their expectations, I’ve found is the key to a powerful idea which gets everyone excited and talking.
It’s what I’m always after. Finding that tension which doesn’t just help brands become a part of pop-culture, it helps them dictate it. Sometimes that becomes a product, sometimes it’s a stunt, or sometimes… it’s just one headline. But getting there? That’s what I love most. The ideas quickly jotted down on cocktail napkins, that unexpected tech glitch which suddenly has me thinking Cannes Titanium, or that moment the perfect headline stares back at me (from amongst the 5000 other lines)! And it all begins, with being briefed.
That’s why The Briefing Room. So I can collaborate with agencies and brands on solving ambitious briefs together. All I can promise is disruptive ideas, good old-school copywriting, ruthless editing, fast conversations and quick turnaround times.
If you have a brief for me, just shoot me a note here. Just make the subject line “Let’s put a dent in the universe” so I’ll know what it’s about. It’ll also give me an excuse to fanboy about Steve Jobs.
Experience:
LEO BURNETT MUMBAI – SENIOR COPYWRITER (JULY 2024 - MARCH 2026)
OGILVY TORONTO – COPYWRITING INTERN (April 2023 - DECEMBER 2023)
ANGRY BUTTERFLY – COPYWRITING INTERN (JANUARY 2023 - MARCH 2023)
AWARDS & RECOGNITION:
2026
ABBY’S - Direct: Direct Response/Digital - SILVER (Myntra Worldwide Vogueabulary 2.0)
ABBY’S - Technology: Social Media (Tools/Applications) - SILVER (Myntra Worldwide Vogueabulary 2.0)
ABBY’S - Brand Experience & Activition: Retail - MERIT (Myntra Worldwide Vogueabulary 2.0)
ABBY’S - Audio & Radio: Audio Led Creativity - MERIT (Myntra Worldwide Vogueabulary 2.0)
ABBY’S - Creative Commerce (Use of Data, B2B): Mobile-Led Commerce - SHORTLIST (Myntra Worldwide Vogueabulary 2.0)
ABBY’S - Integrated: FMCG - Food & Beverages - SILVER (Oreo Dream For The Team)
ABBY’S - Brand Experience & Activation: FMCG - Food & Beverages - BRONZE (Oreo Dream For The Team)
ABBY’S - Digital: Integrated Social Media Campaign - BRONZE (Oreo Dream For The Team)
ABBY’S - Digital: Best In Moment Marketing - BRONZE (Oreo Emoji)
GOOD ADS MATTER AWARDS - Audio & Radio: Innovative use of Audio & Radio - SHORTLIST (Myntra Worldwide Vogueabulary 2.0)
2025
ABBY’S - Brand Experience & Activition: Retail - SILVER (Myntra Worldwide Vogueabulary)
ABBY’S - Audio: Voice Activation - SILVER (Myntra Worldwide Vogueabulary)
ABBY’S - Audio: Retail - SILVER (Myntra Worldwide Vogueabulary)
ABBY’S - Direct: Direct Response/Digital - BRONZE (Myntra Worldwide Vogueabulary)
ABBY’S - Digital: Social Media (Tools/Applications) - BRONZE (Myntra Worldwide Vogueabulary)
ABBY’S - Digital: Best in Platform Innovation - SHORTLIST (Myntra Worldwide Vogueabulary)
ABBY’S - Public Relations: Practices & Specialities - Events & Experiential - SHORTLIST (Myntra Worldwide Vogueabulary)
SPIKES ASIA - Audio & Radio: Innovation in Audio & Radio - Voice Activation - BRONZE (Myntra Worldwide Vogueabulary)
SPIKES ASIA - Brand Experience & Activation - SHORTLIST (Myntra Worldwide Vogueabulary)
SMARTIES - Customer Journey Marketing - Lead Generation / CRM - GOLD (Myntra Worldwide Vogueabulary)
SMARTIES - Brand Experience - SILVER (Myntra Worldwide Vogueabulary)
SMARTIES - Instant Impact / Promotion - BRONZE (Myntra Worldwide Vogueabulary)
EFFIE’S INDIA - Direct Marketing - SHORTLIST (Myntra Worldwide Vogueabulary)
2024
ADCC - SHORTLIST (Omo Dirt Discs)
2023
ADCC - SILVER (Racism Underlined)
CREATIVE CONSCIENCE - GOLD (Racism Underlined)
CREATIVE CONSCIENCE - BRONZE (Fading Landscapes)
COMMUNICATION ARTS - Advertising - SHORTLIST (Fading Landscapes)
COMMUNICATION ARTS - Design - SHORTLIST (Fading Landscapes)
MIAMI AD SCHOOL, TORONTO - TOP DOG