DEAL IS IN THE DETAILS

Myntra

How’d you get shoppers exploring your entire catalogue? By hiding giveaways where they never look.

As India’s largest online fashion store, Myntra boasted an extensive catalogue of brands & products. A catalogue they wanted customers to truly explore during their end of year sale which had a special 3X discount scheme site wide.

We got shoppers scouring their whole catalogue by hiding free giveaways in the spot most shoppers always ignore: The product descriptions.

Agency: Leo India | Year: 2024 | Role: Senior Copywriter