DREAM FOR THE TEAM

Oreo

We turned Oreo into a tool with which fans could manifest for the Indian cricket team.

Oreo has established itself as the 12th man of Indian cricket. So when the World Cup was being hosted by India in 2026, Oreo had to do something to weave itself inextricably into the tournament… all without an official sponsorship deal.

Leaning into how ‘manifestation’ had taken over pop-culture, we designed special edition Oreo cookies with 16 match winning moments fans could #DreamForTheTeam and watch manifest on the field. It worked. Over 6 Lakh dreams came true, including the ultimate dream: India won the World Cup!

Agency: Leo India | Year: 2026 | Role: Senior Copywriter