Google + HMTC
Racism underlined
A type-led activism campaign which used Google Fonts to highlight words with forgotten racist pasts, uprooting casual racism one root word at a time.
PRINT ADS: The ads leveraged 'era specific' typefaces to raise awareness and uncover the racist histories behind everyday words and phrases.
CHROME PLUG-IN: The plug-in worked as a call to action. A tool people could use to act on what they learn.
ONLINE DICTIONARY: The dictionary curated an extensive list of such words, becoming an accessible and tool against casual and indirect racism.
Google + HMTC
Racism underlined
A type-led activism campaign which used Google Fonts to highlight words with forgotten racist pasts, uprooting casual racism one root word at a time.
PRINT ADS: The ads leveraged 'era specific' typefaces to raise awareness and uncover the racist histories behind everyday words and phrases.
CHROME PLUG-IN: The plug-in worked as a call to action. A tool people could use to act on what they learn.
ONLINE DICTIONARY: The dictionary curated an extensive list of such words, becoming an accessible and tool against casual and indirect racism.
The Briefing Room
Dubai, UAE
