A special 'tinted' Ketchup bottle for people with red-green colour blindness, allowing them to experience the iconic 'Heinz Ketchup Red.'

TINTED BOTTLE

Kraft Heinz

SOCIAL POST: On September 6th, Colour Blindness Awareness Day, we created an Instagram post using Ishihara’s “Hidden Plate” technology. It had a hidden Heinz logo visible only to colour blind people.

MICROSITE: People who DMed us that they could see the logo got a free tinted bottle of Heinz Ketchup!

Currently Ideating out of: DUBAI